Propaganda is inside everything, and you haven’t even noticed

This post shares insights into the propaganda that is hidden in your daily online (and advertising-soaked) life.

Many people believe that ‘propaganda’ is simply a tool of disreputable politicians. It is a political tool, in the sense that propaganda is a tool designed to shift the balance of power, but it is not restricted to politicians.

But rather than discuss the nuances of propaganda, its usage, application, and impact, this post is about the political nuances online.

So, here are some key messages from the internet this morning, which you may not have noticed.

1. Capitalism is bad m’kay

If you go to and search for “capitalism”, the results are political results and not images about capitalism as a topic.

The first results you see are: Capitalism is over, a white person in front of a lot of product, a shark over the top of a black woman lying on the ground. The message is clear: Capitalism is done because it eats minorities and makes people buy stuff.

Search for “capitalism” at

For a balanced, look at this, let’s search for Socialism:

‘Socialism’ search at

Of the top four results, two are arts focused (one a sculpture, one a festival); one is a celebration; and one is a poor man walking along looking gloomy. Depending on how you read this, you could suggest that the gloomy man is being looked after, or forgotten while the rest of the world parties.

I wonder if he’s a white male? Because –

It’s not ok to be a white male

Go to Google and search for “white man”, then click on Images.

This is what you get:

Google image search for “white man”

Out of these 20 results, a quarter of them are not white men. Of the remainder, six are criminals, four have captions about “being generic, stereotypical, or biases”, two are in suits, and one is the one white man that the ‘intellectuals’ won’t shut the fuck up about.

In fact, if you’re a white male, then you’re either a moron or you’re cuckholded. Or both.

The latest KFC advertisement in the US has absolutely nothing to do with its food, and everything to do with its political bias.

But that’s ok. White men are just morons, right?

In fact, the white woman with a black man thing is an almost subliminal message in loads of advertising right now. That, and white guys cucked by black guys.

Don’t believe me? Here’s a Nissan ad from Australia. Pay attention to the couple at the beginning, which looks like it was spliced in from another nation:

Or, this Netflix ad:

In fact, it’s so common now that they’re being referred to as ‘cuck-mercials’.

There are loads more. Like this one of the silly white boys wasting their money, while a sensible black man feeds his children:

So now look at what happens when you go to Google and search ‘pregnant white woman’

You’ll get a whole lot of these:

‘Pregnant white woman’ search at Google.

Don’t look too closely at the image fourth from the left on the top row. You might wonder WTF is actually going on.

Here is the same search, but at DuckDuckGo, for comparison:

‘Pregnant white woman’ search at DuckDuckGo.

The bi-racial, mixed-couple bias is very strong in the media, and in some image databases.

In fact, it’s so strong that some prominent musicians have commented on it, only to be screamed at for being racist. It’s not racist to make an observation, by the way.

Comments about prevalence in advertising are fair enough when it’s still uncommon in the real world. And before you email me with hatemail, know something: You notice it when you see it IRL. That means it’s not common. Otherwise you wouldn’t notice it. That’s the way that humans are built.

The key thing with the images is to understand the source

Most of those pregnant white woman images come from If you were to search ‘couple’, or ‘married couple’ on Google, then you will see monoracial, heterosexual couples.

Therefore, it’s likely that some image providers are stacking their meta-data in favour of their preferred views of the world. While I don’t have information to prove it (yet), It’s pretty clear that Dreamstime has an agenda, and that Unsplash has an agenda.

But what about another source. For example, Pexels, or iStockPhoto?

Both of them publish monoracial, heterosexual couples.

Here is Pexels on capitalism:

Images about ‘capitalism’ from

And here is iStockPhoto on couples:

Images of ‘couple’ on

Your key takeaway from this is to pay attention to the sources that you go to.

3. Big Tech has a preferred news outlet

We all know that Google is a publisher. See this judgement from Duffy vs Google:

Having considered a number of authorities Kourakis CJ concluded

“Google’s search results are published when a person making a search sees them on the screen … It is Google which designs the programme which authors the words of the snippet paragraph.  Google’s conduct is the substantial cause of the display of the search result on the screen” [181]

So when you search for CNN at YouTube (which is owned by Google), you get only CNN.

But if you search Fox? You get 15 Fox videos, then a CNN video. Then 9 Fox videos and a CNN video. Then 5 Fox videos, then a CNN video. Then 17 Fox videos, then a CNN video.

Hm, looks like a pattern?

Even though no countries besides Australia have recognised that Google is a publisher (and that only because of Duffy, I might add!), it’s important to see the tech giant as a corporate business looking after its own interests.

There is a fascinating piece on this, about Google’s role in journalism, too, which I’ll be publishing soon. Google is not an independent, helpful organisation. It has its own interests. And it is incredibly influential, as Robert Epstein learned in his studies of the Search Engine Manipulation Effect.

The challenge for intelligent people is to ask difficult questions

For example, if you’re a fan of Greta Thunberg, you might not realise that her very first school strike was a publicity stunt for a company that was using it to launch. Her entire polemic about how ‘we don’t have time’ is the name of the organisation, whose PR pros manufactured the Greta brand.

There are many reasons why you buy into the dominant narrative.

One is so that you are not ostracised.

The way it works will blow your mind. But that’s not a post for today; I’ll write about that separately.

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