Winning is actually about stories, connection, transparency, and honesty. Nobody listens to you, and nobody trusts you, if it is otherwise.
The art of persuasion… for writers and readers (or consumers)
Persuading people is an art. Anybody who has studied argument-writing knows this. And it is what amused me about logging into the ABC website and seeing this: If you’re like me, and you don’t consume popular television at all (yeah…