It is impossible to monetize content. All of the current models for attempting to do this are not actually doing this, and I would argue that everyone has been so blinded by buzz-words and concepts that they’ve failed to see…
The Great Clothing Experiment
Does your clothing impact on your ability to build effective connections and hit your target market? This experiment says yes, it does.
Entrepreneurs: You gotta work out what you need
We all try to grow our businesses. And sometimes we overlook what exactly it is that we need. This is my story of facing facts and getting moving.
Album sales through 2011… Are CDs failing us?
SoundScan data is telling us that music sales are on the rise. But it is interesting to analyse the figures by format. You have to be careful when reading these sorts of statistics. Initially, you’d think that digital sales are…