Marketing frayed, and died. What’s left is a Marketing Function, but the Marketing Role is dead and gone forever.
Pride comes before a fall
It turns out that my pride had been my own, self-imposed barrier. My own deep belief had kept me from even pursuing the alternative idea. Letting it go was freeing.
The Great Clothing Experiment
Does your clothing impact on your ability to build effective connections and hit your target market? This experiment says yes, it does.
Let’s think about Grassroots Metrics
People do go on about web metrics. Possibly they are ignoring ‘grassroots’ metrics. It is vital to keep track of, and effectively analyse, the metrics on your website. It helps you identify whether you’re hitting the mark, and not generating…
On corporate conversations: who is engaging whom? And how?
What stories is your business or organisation telling? And who is telling it? There were so damn many ways I could have moved on from the last post I wrote, that it took me a little while to get my…